Who's Minding the Drugstore?

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http://query.nytimes.com/gst/abstract.html?res=FB0C16F9345F0C7A8EDDAF0894DB404482

Money and Business/Financial Desk | June 29, 2003, Sunday
Who's Minding the Drugstore?

By MELODY PETERSEN (NYT) 3023 words
Late Edition - Final , Section 3 , Page 1 , Column 2

LEAD PARAGRAPH - FEDERAL regulators decided last year that a national television commercial promoting a drug called Prevacid was misleading viewers by failing to make clear that the medicine was for serious heartburn problems and not for occasional indigestion.

But the letter that regulators wrote to Tap Pharmaceutical Products, the maker of Prevacid, demanding that the ads be stopped, sat for 78 days in the offices of Daniel E. Troy, the chief counsel of the Food and Drug Administration, while millions of viewers continued to see the commercials. After the letter was finally sent, the company pulled the ads and refashioned them to address the F.D.A.'s grievance.

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