The first lawyer to sue the tobacco industry is predicting a series of
similar suits against the fast food industry for its role in the obesity
epidemic.
Professor John Banzhaf of George Washington University, Washington, DC, said
that successful lawsuits mounted against tobacco companies have set a precedent
for suing the fast food chains and snack food companies for their part in the
increasing obesity epidemic in the United States.
"As were getting more and more figures saying just how dangerous obesity is,
people are wondering if tactics used against the tobacco industry very
successfully could be used against the problem of obesity," said Professor
Banzhaf, founder and director of the US antitobacco campaign group Action on
Smoking and Health.
He recently helped win a case against the fast food chain McDonalds for
falsely claiming that its French fries contained no animal fat. In fact, the
frying oil contained beef tallow. The company paid out millions in damages to
vegetarians and devout Hindus, who had believed its assurances.
Professor Banzhaf predicts that many obesity related suits will be filed in
the near future. "Smoking in the 1970s was seen as an individual problem," he
said. "All that changed when people saw the impact on non-smokers of second-hand
smoke."
His comments come in the wake of increasing anxiety about obesity in the
United States. Last December US surgeon general David Satcher said that
overweight and obesity could soon cause as much preventable disease and death as
cigarette smoking. Around 300 000 deaths a year are associated with obesity and
overweight in the United States, compared with more than 400 000 deaths a year
associated with cigarette smoking.
In 1999 an estimated 61% of US adults were overweight, along with 13% of
children and adolescents. In 2000 the economic cost of obesity in the United
States was put at $117bn (£80bn; 124bn).
In March this year Marion Nestle, professor of nutrition and food studies at
New York University, (who is not related to the family which owns the food
company Nestlé), published a book in which she claimed that the food industry
was responsible for the fattening of America.
In the book, Food Politics: How the Food Industry Influences Nutrition and
Health, she said: "Food companies will make and market any product that
sells, regardless of its nutritional value or its effect on health. In this
regard, food companies hardly differ from cigarette companies."
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