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Monsanto is now seeking regulatory approval to introduce
a Roundup Ready wheat seed to the market. Also in the pipeline are Roundup
Ready rice and alfalfa seeds. More distant plans include GM plants that produce
vaccines. Were beginning to look at
plants as factories... where you can deliver things to improve peoples health,
said Monsanto director of scientific outreach Eric Sachs.
http://dailynews.yahoo.com/h/nm/20010331/bs/food_monsanto_dc_3.html
Saturday March 31 7:53 PM ET
Monsanto Moving GM Food Forward
By Carey Gillam
CHESTERFIELD, Mo. (Reuters) - The six-story brick
buildings housing Monsanto Co.s chief scientific research facilities look like
a typical office park.
Until you glance up.
Two acres of greenhouses packed with leafy green plants
perch atop the complex, testament to Monsantos hope that as high-tech crops
stretch for the sun, profits will likewise grow.
Long a leader in the revolutionary changes taking place in
agriculture, St. Louis, Mo.-based
Monsanto has become a hero to farmers by providing products that improve
production of key crops such as corn, soybeans and cotton.
But the companys efforts to give Mother Nature a hand
have made it a villain to those who see biotechnology as a threat to the safety
of food and the environment. Lawsuits and protests have dogged Monsantos
genetic seed work, and mounting financial pressures led the company last year
to form Pharmacia Corp. in a merger with Pharmacia & Upjohn.
Now, newly restructured and reinvigorated with an October
public offering as a Pharmacia agricultural products spin-off, Monsanto is
seeking a fresh start, but facing a murky future.
Its been a very innovative company coming up with new
products and new ways of doing business in ways other folks probably had never
even imagined were possible, said Food and Agricultural Policy Research
Institute economist Pat Westhoff. But they definitely face a number of
hurdles.
Seeds Of Promise
The companys claim to fame is Roundup, the worlds No. 1
herbicide, whose ability to annihilate weeds is beloved by backyard gardeners
as much as it is depended on by farmers.
Last year, net sales of Roundup and related herbicides
were $2.6 billion, 48 percent of total company net sales.
But the U.S. patent on the key ingredient in Roundup
expired in September, opening Monsantos bread-and-butter product line up to
increased competition and price pressure.
To hold onto market share, the company is reducing prices
on its Roundup products and introducing new variations. But it also is putting
an increasing reliance on expanding markets for its Roundup Ready crops, which
are genetically transformed to resist the weedkiller, allowing farmers to kill
weeds easily without damaging crops.
Genetically modified (GM) corn and soybeans have soared in
popularity in the U.S. farm belt since debuting in the mid-1990s, and helped
increase Monsantos sales of Roundup herbicide products. Last year, planting of
Monsanto biotech seeds grew by more than 15 percent to 103 million acres.
Monsanto is now seeking regulatory approval to introduce a
Roundup Ready wheat seed to the market. Also in the pipeline are Roundup Ready
rice and alfalfa seeds. More distant plans include GM plants that produce
vaccines.
Were beginning to look at plants as factories... where
you can deliver things to improve peoples health, said Monsanto director of
scientific outreach Eric Sachs.
Fighting Franken-Foods
But as Monsanto presses ahead, global debate about the
safety of genetically modified crops shows no signs of easing. Opposition to
Monsanto has been particularly virulent in Europe where GM crops have been
snagged in the regulatory approval process for years and labeled Franken-foods
by opponents.
Last weekend, Italian police seized about 120 tons of
maize suspected of being contaminated with unapproved genetically engineered
material from Monsanto.
And in January, more than a thousand protesters stormed a
Monsanto experimental farm in Brazil, yanking out GM corn and soybeans crops at
Monsantos experimental farm.
Though less vocal, U.S.-based GM opponents are also
active. Last week, protesters picketed Starbuck Corp.s annual meeting,
demanding the company halt use of genetically modified soy and corn products
and milk produced with bovine-growth hormones.
Last year, protesters convinced McDonalds Corp. and other
fast-food chains to stop using Monsantos genetically modified potato, a
product the company has since shelved.
And while U.S. wheat growers say they would welcome the
production efficiencies they might gain from Monsantos new GM wheat variety,
they fear the loss of world wheat sales.
The name Monsanto has been made synonymous with
everything bad and ugly about biotechnology, said Worldwatch Institute
researcher Brian Halweil.
A Fresh Face
Monsanto is determined to ride out the GM backlash and has
adopted a new low-key approach heavy on education and outreach, and light on
the aggressive promotional moves of years past.
It also has slashed costs, cut back on GM research and
narrowed its focus in a restructuring that last year resulted in a pre-tax
charge of $261 million. The company cut 460 employees from its workforce in
2000 and is cutting at least 235 employees this year.
Monsanto officials said earlier this month that the
company expects sales growth in 2001 of about 5 percent, the same as 2000,
based on expected increased sales of seeds and Roundup herbicide, as well as
higher revenues from biotechnology traits. But the companys future growth
potential remains an open question, many say.
Lehman Brothers analyst Sergey Vasnetsov has a hold rating
on the stock, and said the dark clouds of negative public perception loom
large. He and other Monsanto watchers all say only time will tell how Monsantos
fortunes will fare.
Monsanto officials have acknowledged missteps in the past
and are respectful of the tenuous ground they now walk on.
There are several things we need to do to continue to be a
successful
company, said spokeswoman Lori Fisher. One of those is carrying
out the
biotechnology acceptance strategy. Longer term that would be
key to our
companys future.
Full Coverage
In-depth coverage about
Genetically Modified Food
Related News Stories
·
Farmers Have Love-Hate Relationship With Biotech - Los
Angeles Times (Mar 31, 2001)
·
Proposal to Bar Altered Wheat Seems Doomed - NY Times
(registration reqd)
(Mar 31, 2001)
·
Farmer Liable For Growing Biotech Crops - Washington
Post (Mar 30, 2001)
·
Group Agrees Draft Safety Standards for GM Food -
Reuters (Mar 29, 2001)
·
U.S., EU Dig In Heels on Meat Ban, Food Restrictions -
Los Angeles Times
(Mar 29, 2001)
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Opinion & Editorials
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The hope and the hype - (Mar 26, 2001)
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Genetically modified corn slips into human food chain -
Japan Times (Mar 7, 2001)
·
Future Is Bleak Without GM Food - The Canberra Times
(Feb 22, 2001)
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Related Web Sites
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Special Report from Kraft Foods - on Taco Bell taco
shells and the possibility some of the product that reached supermarkets may
have contained protein from a variety of corn not approved for human use.
·
Genetically Modified Q&A - addresses questions such
as: What is GM food?
What are the potential health risks? Are there health
benefits? How do I know what I am eating? From the BBC.
·
Biotechnology Industry Organization (BIO) - trade organization
for the biotechnology industry. Has a section on agriculture and biotechnology
that includes news and testimony, food labeling, and international trade.
·
GM Food Quiz - unless you know exactly where the food
you eat comes from, chances are youve already consumed GM food. How much do
you know about it? From the
Environmental News Network.
·
Transgenic Crops - information and links to other
resources on the technology and issues surrounding transgenic (GM) crops. From
Colorado State University.
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Magazine Articles
·
The Risks on the Table - Scientific American (Mar 20,
2001)
·
Genetically modified weaklings - The Economist (Feb 8,
2001)
·
Junk Science, Corporate Ideology, and Genetically
Modified Food - interview with Ann Clark, researcher in Plant Agriculture at
the University of Guelph - the monkeyfist collective (Dec 19, 2000) More...
Audio
·
Government to Buy Starlink Variety Corn from Farmers -
NPR (Mar 8, 2001)
·
The Modified Environment - (Feb 9, 2001)
·
Indian farmers fight genetically modified seeds - NPR
(Dec 26, 2000)
More...
Video
·
Scientist doubts GMOs hurt Monarch butterflies - CBC
(Oct 8, 2000)
·
Kraft pulls Taco Bell-brand taco shells - MSNBC (Sep
26, 2000)
·
GM food skeptics quiz scientists - CBC (Jul 10, 2000)
Message Boards
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CNN: Genetically modified food
News Sources
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Yahoo! News Search
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BBC: Food Under The Microscope
·
Guardian: GM Debate
·
ITN: GM Food
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Nature Magazine: Biotechnology
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Biotechnology and Genetics
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Farming & Agriculture News
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Food Safety
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Yahoo! UK & Ireland: Genetically Modified Food
Yahoo! Categories
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Genetic Engineering: Food
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Organic Farming
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Sustainable Agriculture
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