BUSINESS/FINANCIAL DESK
| July 12,
2002, Friday THE MEDIA BUSINESS: ADVERTISING; Pharmaceutical makers and
ad agencies fight to preserve campaigns for prescription drugs.
By Stuart
Elliott (NYT) 1209 words
Late Edition -
Final, Section C, Page 2, Column 1
ABSTRACT
- Advertising industry
is stepping up fight to protect its freedom to pitch prescription
drugs directly to consumers, one of its most lucrative categories;
Sen Debbie Stabenow has proposed that tax deductions taken by drug
makers for advertising cannot exceed tax deductions they take for
research and development; graph; photo (M)
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