Pharmaceutical makers and ad agencies fight to preserve campaigns for prescription drugs.

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http://query.nytimes.com/search/abstract?res=F70C13FD3B540C718DDDAE0894DA404482




BUSINESS/FINANCIAL DESK | July 12, 2002, Friday
THE MEDIA BUSINESS: ADVERTISING; Pharmaceutical makers and ad agencies fight to preserve campaigns for prescription drugs.

By Stuart Elliott (NYT) 1209 words
Late Edition - Final, Section C, Page 2, Column 1

ABSTRACT - Advertising industry is stepping up fight to protect its freedom to pitch prescription drugs directly to consumers, one of its most lucrative categories; Sen Debbie Stabenow has proposed that tax deductions taken by drug makers for advertising cannot exceed tax deductions they take for research and development; graph; photo (M)

 


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