As a response to concerns about the standard of qualitative research,
attention has focused on the methods used. However,this may
constrain the direction and content of qualitative studiesand
legitimise substandard research. Helen Lambert and Christopher
McKevitt explain why anthropology may be able to contribute useful
insights to health research
Qualitative methods are now common in research into the social and cultural
dimensions of ill health and health care. Thesemethods derive from
several social sciences, but the conceptsand knowledge from some
disciplinary traditions are underused.Here we describe the potential
contribution of anthropology, whichis based on the empirical
comparison of particular societies.Anthropology has biological,
social, and cultural branches, butwhen applied to health issues it
most commonly relates to thesocial and cultural dimensions of
health, ill health, and medicine.1
Summary points
Emphasis on methods in health related qualitative research obscures the
value of substantive knowledge and theoretical concepts based in some
social sciences
Anthropology views the familiar afresh through focusing on
classification and on understanding rationality in social and cultural
context
It highlights the value of data gathered informally and the differences
between what people say, think, and do
Its emphasis on empirical particularity helps to avoid inaccurate
generalisations and their potentially problematic applications
Truly multidisciplinary research needs to incorporate the conceptual
frameworks and knowledge bases of participating disciplines
What is wrong with qualitative research?
Explaining qualitative research to health professionals has been an essential
step in gaining acceptance of these techniques.2However, findings from such research have been deemed "thin,"
"trite," and "banal."3 Concerns about standards and
the needfor particular types of evidence have led to quality control
measuresbeing recommended for qualitative health research
(proceduressuch as multiple coding, purposive sampling, and software
packagesfor text analysis). Imposing these measures, however, may
constrainthe direction and content of qualitative studies4
and legitimisesubstandard research, as the procedures recommended
can be incorporatedwithout enhancing the quality of the empirical
work or the analysis.5
The main problem with the quality of qualitative research in health lies not
in the methods but in the misguided separationof method from theory,
of technique from the conceptual underpinnings.6Qualitative research is in danger of being reduced to a limited
set of methods that requires little theoretical expertise, no
discipline based qualifications, and little training. Such an
exclusive focus on method should be resisted, an argument that
parallels an ongoing debate in epidemiology. 78 Multidisciplinaryresearch is
necessary for investigating, understanding, and improvinghealth, but
simply using qualitative methods does not constitute
multidisciplinarity. What is needed is not narrower specificationof
technical operations or better quality control procedures.Instead,
we need research methods that are less generic, lessatheoretical,
and less narrowly focused, together with a morewidespread
application of concepts and knowledge originating insourcedisciplines.
Specifically, we advocate more anthropology. In the United Kingdom, the
growing appreciation of anthropology as a contributorydiscipline to
health research and health care has not been matchedby efforts to
incorporate its theoretical basis (sociology hasa better established
history of application to health issues).Anthropology has a
distinctive approach to gathering and interpretingdata that can
yield productive insights. These insights derivefrom underlying
assumptions about the nature of social realityand human action, as
well as using participant observation (anthropology'smost
characteristic research strategy, which involves direct observation
while participating in the study community and includes other
methods, such as interviewing). 910 The following sectionsoutline some basic
characteristics of an anthropological approachwith particular value
for healthresearch.
"Our" knowledge and "their" beliefs
A core conceptual feature of anthropology is that what is "rational" is seen
to be socially and culturally specific and validin its local
context. The salience of this view for understandingparticipants
(other than patients) and issues in health care isnot generally
appreciated. Using a biomedical approach to problemsin qualitative
health research results in a narrow investigationof "lay" beliefs
(and occasionally, practices), often with theintention of
translating these to professionals, to inform waysof improving
adherence to their interventions. An anthropologicalapproach does
not assume that biomedical concepts and practicesare both normative
and universal. Rather, it regards the knowledgeand practice of
"experts" as locally variableas
are the knowledgeand practice of lay peopleand
it includes both within the boundariesof empirical inquiry. Some of
the most relevant anthropologicalresearch for evidence based health
care has considered differencesbetween epidemiological, clinical,
and popular concepts of healthand disease in particular contexts and
has thereby shed lighton the implications of such distinctions for
appropriate practicein these settings. 1112
A more general point is that qualitative research need not and should not be
restricted to discerning and describing the ideasor practices of lay
participants but should encompass those ofprofessionals too. The
study of health professionals' discoursesand ideologies draws on a
rich tradition in the social sciencesof the social and cultural
construction of biomedical knowledge.However, such study also links
with a trend in medical anthropologythat argues for the need to
focus beyond clinical encounters betweenindividuals to the power
relations that produce and shape sickness(box 1).
1314
Box 1: Communicating
biomedical information
An anthropological study in the
multicultural setting of New York city showed how unequal power
relations were created through the use of authoritative technical
language used in amniocentesis counsellingdespite
counsellors' expressed commitment to providing information neutrally
and facilitating choice for their clients. This showed a need to
scrutinise the language and context, as well as the content, of the
information given if these aims were to be achieved.15
Actions speak as loud as words
As box 1 shows, what people (including health
professionals) say can be different from what they think and do. This goes
unrecognisedin most health research that is designated "qualitative"
but whichin fact relies mainly or solely on interview based methods.16The ambiguous relation between language and action fundamentallyinforms anthropological research using participant observation.
Ideas about treating illness and lay explanatory models, for example,
are shaped by contingent circumstances and forms of practical
"reasoning in action" that are not always expressed orally, especiallyin one-off interviews, which tend to produce orthodox responses.Qualitative health research often fails to distinguish between
normative statements (what people say should be the case), narrative
reconstructions (biographically specific reinterpretation of whathas
happened in the past), and actual practices (what really happens).
Anthropological practice ensures awareness of these distinctionseven
when interpreting interview data, by "situating" an interviewee's
statements and the circumstances of the interview as far as possible
in the broader context of that person's life. Participant observation
may not always be feasible or appropriate given constraints ontime,
funding, and expertise, but the methodological lessons from
anthropology are transferable. These lessons are that words cannotbe
taken at face value and that naturally arising informal situations
involving talk and action are more useful than formal interviewsin
highlighting this.17
Box 2: Context
specificity and comparative evidence
Anthropologists have investigated the
disclosure of information to patients with cancer in diverse
settings including the United States, Japan, Italy, and Spain.20-22
Del Vecchio Good and colleagues compared US approaches (favouring
early disclosure of diagnosis to encourage patient involvement and
hope) with Japanese approaches (which have tended to mask
diagnosis). The results showed contrasting notions of appropriate
interaction between doctors and patients and of how to maintain
hope. The comparisons highlighted commonalities and differences in
oncological practice, showing how these develop within specific
cultural and political contexts. The authors speculated that
different approaches to managing uncertainty in oncology might
affect patients' experiences of treatment, as well as investment in
cancer research, and thus contribute to differences in outcomes.
Context specificity and comparative
evidence
A key anthropological contribution to health research lies in its empirically
based grasp of the context specific nature ofsocial processes. This
focus on the particular, which anthropologyinsists on through
documenting the complex details of everydaylife, provides an
important corrective to misleading generalisationsand abstractions
that can, according to Singer, "grotesquely flatten"the diversity of
different settings.18 However, analysis ofspecific situations or cases can also provide more general insightsinto the type of phenomenon under study, through anthropology's
comparative approach. Comparing primary data with secondary evidence
about similar issues (such as a particular health problem) in
different settings can produce stronger analytical insights with
greater potential generalisability. This is achieved through logical
(rather than statistical) inferences that make use of relevant
empirical knowledge and theoretical principles.19
Just as most health professionals specialise in particular diseases or body
systems, so most medical anthropologists specialisein particular
regions of the world or topics. This specialistknowledge is a major
source of comparative evidence and, likeclinically specific
knowledge, it is informed by core disciplinaryconcepts (such as
classification, ritual, and symbolism) and theoreticalapproaches
(such as those of political economy or cultural interpretation)(box
2).
Box 3: Questioning
categories
Qualitative researchers have been
involved in developing quality of life measures by interviewing
specific patient groups to allow participants to identify relevant
items for inclusion in a quality of life scale. A more
anthropological approach might ask what category quality of life
means not only to patients but also to groups of health
professionals and policy makers. And it might ask why, in current
healthcare systems, the measurement of this outcome category is
increasingly valued.24
(Credit: TOPHAM/FOTOMAS)
Anthropology has its roots in a Western
fascination with the "exotic," in trying to make the strange
comprehensible; anthropologists working in health today question the
familiar
Questioning categories
Qualitative methods of data collection have become popular in health research
mainly because they are seen to "reach the partother methods cannot"that
is, the views of ordinary people inthe real world.23
Implicitly, the methods are a valuable butpurely functional means of
gathering data to answer an initialresearch question. Hence the bulk
of qualitative work in, say,health services research, seeks to
discover (through semistructuredinterviews and/or focus group
discussions) people's views of abiomedically defined phenomenonfor
example, a disease or a healthservice. Although such research can
undoubtedly be useful in operationalterms, genuinely new insights
are rarely obtained because thisapproach fails to incorporate a
central feature of social scienceresearchthat
of reconfiguring the boundaries of theproblem.
A particular way that anthropology achieves this is by its focus on
classification and meaning. This interest probably derivesfrom
anthropology's development as a discipline associated withthe
ethnographic study of "other" cultures, in which the natureand
boundaries of apparently basic categoriessuch
as family,religion, and medicinecould
not be presumed but required empiricalinvestigation. Thus an
anthropological approach, rather than takingphenomenon x or y as a
given and investigating views of or beliefsabout it, also
investigates the form and contents of the thing(x or y) itself.
Insights derive both from examining the natureand meanings of
apparently familiar categoriesfor
example, clinicalterminologies, or health service constructs, such
as "patientsatisfaction"and
from investigating how and why such categoriesare constructed and
maintained (box 3).
Conclusion
Anthropology has its roots in a Western fascination with the "exotic" and the
associated attempts to make the strange comprehensible.
Anthropologists working in health settings today question the
apparently familiar so that health issues may be better understood
and health outcomes improved. This is a key promise of qualitative
research generally for health professionals. Anthropology canoffer
relevant conceptual frameworks, substantive knowledge, and
methodological insights. These are essential for truly multidisciplinaryresearch, which extends beyond selective incorporation of specificmethods to encompass research conceptualisation and theoretical
synthesis. Funding sources, institutional support, and publication
requirements should reflectthis.
Footnotes
Funding:None.
Competing interests: HL is the chair and CMcK is a member of the Royal
Anthropological Institute's medical committee, whichadvises the
institute on medical anthropological matters and presentsand
promotes anthropological perspectives and understanding among
non-anthropologists working in health relatedfields.
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