http://bmj.com/cgi/content/full/324/7332/0/d

 

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Concerns over direct consumer advertising are justified

Doctors often prescribe medicines requested by patients, despite personal reservations, leading to an increase in sales at the expense of the appropriateness of prescribing. In their study in California and British Columbia, Mintzes and colleagues (p 278) found that patients requested prescriptions in 12% of surveyed visits, 42% of which were for products advertised to consumers. The prescribing rate was similar for advertised and non-advertised drugs. The authors conclude that concerns about direct consumer advertising are justified.



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BMJJournal of Neurology, Neurosurgery and Psychiatry

 

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