The Marketing of a Superbaby Formula

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http://query.nytimes.com/gst/abstract.html?res=F4071FFD3C540C728CDDAF0894DB404482

Money and Business/Financial Desk | June 1, 2003, Sunday
The Marketing of a Superbaby Formula

By GREG RETSINAS (NYT) 2494 words
Late Edition - Final , Section 3 , Page 1 , Column 2

LEAD PARAGRAPH - PARENTS who hire tutors to make sure their 3-year-olds can beat out the competition for the best nursery schools are now being told that the time to give their offspring an academic edge comes far, far earlier.

New baby formulas supplemented with fatty acids are being promoted as a way to bolster I.Q. and improve eyesight in infants. For formula manufacturers, including Abbott Laboratories, Bristol-Myers Squibb and Wyeth, the additives have become the latest weapon in the $3 billion market in the United States, where competition has grown more intense as mothers reject formula in favor of breast-feeding.



 

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